{
  "method": "Purposive source audit of 20 claims; not independent replication",
  "reviews": [
    {
      "item": "2026-09-01-sistrix-chatgpt-replaces-74-of-its-cited-sources-every-week",
      "fig": "74%",
      "source": "SISTRIX",
      "source_url": "https://www.sistrix.com/blog/ai-citation-drift-how-stable-are-sources-in-ai-search-results/",
      "status": "qualified",
      "checked_at": "2026-11-07T04:17:59+00:00",
      "denominator": "Weekly domain churn-in; domains present this week",
      "window": "Dec 17, 2025–Apr 8, 2026",
      "note": "Domain churn is not the percentage of last week’s URLs that disappeared. Country rates vary.",
      "checked_url": "https://www.sistrix.com/blog/ai-citation-drift-how-stable-are-sources-in-ai-search-results/",
      "previous_claim": "Share of its cited sources ChatGPT Search replaces every week, against 56% for Google, across 82,619 prompts re-sampled weekly for 17 weeks (1,548,213 snapshots, six countries) in a SISTRIX study — with a stable core of a few domains present for 86% of prompts and everything outside it rotating at 89% per week.",
      "claim": "Weekly domain churn-in reported for ChatGPT Search by SISTRIX: 74% in Germany, versus 60% in the UK and 42% in France. Churn-in counts domains new to this week’s set; it is not a universal URL-loss rate."
    },
    {
      "item": "2026-09-01-sistrix-chatgpt-replaces-74-of-its-cited-sources-every-week",
      "fig": "83%",
      "source": "SISTRIX",
      "source_url": "https://www.sistrix.com/blog/ai-citation-drift-how-stable-are-sources-in-ai-search-results/",
      "status": "corrected",
      "checked_at": "2026-11-07T04:17:59+00:00",
      "denominator": "Union of domains in matched AIO/AI Mode citation sets",
      "window": "17 weekly observations ending Apr 8, 2026",
      "note": "The 0.17 Jaccard overlap is not the fraction of prompts where the engines agree.",
      "checked_url": "https://www.sistrix.com/blog/ai-citation-drift-how-stable-are-sources-in-ai-search-results/",
      "previous_claim": "Share of the time Google AI Overviews and Google AI Mode cite different domains for the same prompt, per SISTRIX — two surfaces from one company that agree on source selection less than a fifth of the time, so a citation-share number measured on one is not a reading of the other.",
      "claim": "Complement of the 0.17 Jaccard domain overlap SISTRIX reports between Google AI Overviews and AI Mode. This measures shared domains relative to their union, not the percentage of prompts on which the engines disagree."
    },
    {
      "item": "2026-09-01-sistrix-chatgpt-replaces-74-of-its-cited-sources-every-week",
      "fig": "1.4%",
      "source": "SISTRIX",
      "source_url": "https://www.sistrix.com/blog/ai-citation-drift-how-stable-are-sources-in-ai-search-results/",
      "status": "corrected",
      "checked_at": "2026-11-07T04:17:59+00:00",
      "denominator": "News/media domain category in Google AI Mode",
      "window": "17 weeks ending Apr 8, 2026",
      "note": "The table is specific to AI Mode; do not generalize it to every news URL or engine.",
      "checked_url": "https://www.sistrix.com/blog/ai-citation-drift-how-stable-are-sources-in-ai-search-results/",
      "previous_claim": "Share of news articles cited as sources that remained permanently in the citation set across 17 weeks of weekly re-sampling, per SISTRIX — for a publisher an AI citation behaves less like an asset that accrues than a placement that expires. By contrast, 43% of brand queries kept the brand's own domain present in all 17 weeks while its co-citations rotated at 70% per week.",
      "claim": "Core rate for the News/Media domain category in SISTRIX’s Google AI Mode table. It is not a measured lifetime for every news article across AI search."
    },
    {
      "item": "2026-10-28-sistrix-querying-more-prompts-beats-repeating-one-for-measuring-ai",
      "fig": "±34 points",
      "source": "Sistrix Blog",
      "source_url": "https://www.sistrix.com/blog/measuring-ai-visibility/",
      "status": "confirmed",
      "checked_at": "2026-11-07T04:17:59+00:00",
      "denominator": "Typical deviation in estimated brand mention rate",
      "window": "Published Oct 28, updated Nov 3, 2026",
      "note": "Breadth and repeated runs answer different questions; this is the source’s model, not a universal error bar.",
      "checked_url": "https://www.sistrix.com/blog/measuring-ai-visibility/",
      "previous_claim": "Typical error in a brand's measured AI mention rate when one prompt is queried on 20 days, against ±9.5 points for 20 different prompts and ±4.2 for 100, per Sistrix's analysis of 10,826 daily measurement series across four AI models and eight countries — for a brand that truly appears in 25% of answers, one prompt could read anywhere from 0% to 59%. Sistrix also reports that 70% of brands appearing in a prompt's answers show up on fewer than one in five days, and that a weekly average of 20 prompts is accurate to ±1.8 points against ±4.8 for a single day.",
      "claim": "Typical deviation SISTRIX reports for one prompt measured on 20 days, versus ±9.5 percentage points for 20 different prompts and ±4.2 for 100, using 10,826 daily series. These describe its sampling analysis, not guaranteed errors for another panel."
    },
    {
      "item": "2026-07-23-ahrefs-ranks-the-50-most-cited-domains-across-four-ai-surfaces",
      "fig": "21.1%",
      "source": "Ahrefs",
      "source_url": "https://ahrefs.com/blog/most-cited-domains-ai-overviews/",
      "status": "historical",
      "checked_at": "2026-11-07T04:17:59+00:00",
      "denominator": "Summed citations of the top source domains",
      "window": "July 2026 record; live source updated Nov 3",
      "note": "The linked page now reports November data. The July value is retained as historical, not reverified or silently replaced.",
      "checked_url": "https://ahrefs.com/blog/most-cited-domains-ai-overviews/",
      "previous_claim": "YouTube's mention share in Google AI Overviews — the most-cited domain, ahead of Reddit (18.5%), Facebook (10.7%), Google itself (7.1%) and Instagram (5.8%).",
      "claim": "Historical July 2026 YouTube mention-share figure recorded on the wire. The source URL is a monthly-updated ranking, so its current page is not evidence of this July value. See the source-review note before reuse."
    },
    {
      "item": "2026-07-29-pillarbase-study-15-7-million-ai-mode-citations-show-what-google",
      "fig": "76%",
      "source": "Search Engine Land",
      "source_url": "https://searchengineland.com/what-15-7-million-ai-mode-citations-reveal-about-getting-quoted-by-google-483393",
      "status": "corrected",
      "checked_at": "2026-11-07T04:17:59+00:00",
      "denominator": "AI Mode passage variants reused at least 100 times",
      "window": "Pillarbase report labeled June 2026",
      "note": "The 117-word statistic is a median in reconstructed client passages, a separate cohort, not the mean of all recycled passages.",
      "checked_url": "https://app.pillarbase.ai/static/text-fragment-study-2026.html",
      "previous_claim": "Share of AI Mode passages reused 100 or more times that come from pages already ranking #1 organically, per a Pillarbase study of 15.7 million citations; the most-recycled passages average 117 words, answer in the first sentence about 80% of the time, and are self-contained about 85% of the time.",
      "claim": "Share of AI Mode passage variants reused at least 100 times that came from organically first-ranked pages in Pillarbase’s study. This is an observed association in its database, not evidence that a specific passage length causes citations."
    },
    {
      "item": "2026-07-29-writesonic-study-finds-ai-engines-often-skip-naming-source-brands",
      "fig": "52%",
      "source": "Search Engine Land",
      "source_url": "https://searchengineland.com/ghost-citation-problem-ai-483794",
      "status": "corrected",
      "checked_at": "2026-11-07T04:17:59+00:00",
      "denominator": "Citations without source-brand names in answer text",
      "window": "Recent 30-day window; report July 29, 2026",
      "note": "The original co-authored report supports the rate; the old study link pointed to a generic guide.",
      "checked_url": "https://searchengineland.com/ghost-citation-problem-ai-483794",
      "previous_claim": "Perplexity's rate of \"ghost citations\" — pulling from content without naming the source brand — the highest of seven engines Writesonic measured, followed by Google AI Mode (49%), AI Overviews (41%), ChatGPT (37%), Gemini (25%), Grok (22%) and Microsoft Copilot (19%), across roughly 16 million brand appearances.",
      "claim": "Perplexity’s rate of citations without the source brand named in the answer, in Writesonic’s analysis of about 16 million brand appearances over a recent 30-day window. The study distinguishes linked citations from textual brand mentions; it does not measure reader recall."
    },
    {
      "item": "2026-08-06-study-ties-ai-citation-likelihood-to-how-recently-a-page-was-updated",
      "fig": "72% vs. 42%",
      "source": "Seer Interactive",
      "source_url": "https://www.seerinteractive.com/insights/study-content-recencys-impact-on-ai-visibility-in-2026",
      "status": "qualified",
      "checked_at": "2026-11-07T04:17:59+00:00",
      "denominator": "4,124 cited pages with both dates readable",
      "window": "Mar–Jun 2026",
      "note": "This is a comparison within cited pages, not a test of whether updating a page causes citation.",
      "checked_url": "https://www.seerinteractive.com/insights/study-content-recencys-impact-on-ai-visibility-in-2026",
      "previous_claim": "Share of AI-cited pages that looked fresh by last-modified date versus by original publish date, among 4,124 pages with both dates in a Seer Interactive analysis of 47,097 citations across ChatGPT, Gemini and Perplexity — refreshed old pages outcited newly published ones. Overall, 75% of cited pages had been updated within the past year, 88% within two years; recency requirements varied by engine (Gemini 78%, ChatGPT 73%, Perplexity 65%).",
      "claim": "Shares of 4,124 cited pages classified as less than a year old using last-update dates versus original publication dates, in Seer’s study. The same pages were measured two ways; this does not establish that refreshing content beats publishing new content."
    },
    {
      "item": "2026-08-16-brightedge-reddit-s-ai-citation-surge-has-plateaued-at-a-higher",
      "fig": "33x",
      "source": "BrightEdge Blog",
      "source_url": "https://www.brightedge.com/resources/weekly-ai-search-insights/reddit-breakout-year-search-visibility-33x-footprint-expansion",
      "status": "confirmed",
      "checked_at": "2026-11-07T04:17:59+00:00",
      "denominator": "BrightEdge tracked keyword footprint, paid and organic",
      "window": "June 2025–February 2026",
      "note": "Keyword footprint, citation volume and citation share are different metrics.",
      "checked_url": "https://www.brightedge.com/resources/weekly-ai-search-insights/reddit-breakout-year-search-visibility-33x-footprint-expansion",
      "claim": "Growth in Reddit's tracked search footprint between June 2025 and February 2026, with its AI citations up another 84% from February to July 2026 before plateauing at a level several times higher than a year earlier — Google AI Overviews drives roughly 88% of Reddit's citation volume, per a BrightEdge analysis using its AI Hyper Cube, Data Cube X and Expert Services datasets.",
      "previous_claim": "Growth in Reddit's tracked search footprint between June 2025 and February 2026, with its AI citations up another 84% from February to July 2026 before plateauing at a level several times higher than a year earlier — Google AI Overviews drives roughly 88% of Reddit's citation volume, per a BrightEdge analysis using its AI Hyper Cube, Data Cube X and Expert Services datasets."
    },
    {
      "item": "2026-08-27-reddit-s-citation-drop-is-chatgpt-only-86-there-11-on-ai-overviews",
      "fig": "86.4%",
      "source": "Promptwatch",
      "source_url": "https://promptwatch.com/blog/chatgpt-stop-citing-reddit",
      "status": "qualified",
      "checked_at": "2026-11-07T04:17:59+00:00",
      "denominator": "Reddit share of citations in answers with citations",
      "window": "Jul 18–Aug 7 vs Aug 14–17, 2026",
      "note": "The site-operator explanation is the vendor’s hypothesis, not a causal result.",
      "checked_url": "https://promptwatch.com/blog/chatgpt-stop-citing-reddit",
      "previous_claim": "Relative drop in Reddit's share of ChatGPT Search citations — an average 3.83% (July 18-Aug 7) down to 0.52% (Aug 14-17) — against just an 11.3% decline on Google AI Overviews (2.37% to 2.10%) and 30.5% on AI Mode over the same window, per Promptwatch. It attributes the ChatGPT-only break to an August 8 change that pushed use of the site: operator in ChatGPT's background search queries from 0.37% to 16.8%, and calls the decline provisional pending confirmation it isn't a data-collection issue.",
      "claim": "Relative decline in Reddit’s share of ChatGPT Search citations, from 3.83% to 0.52%, in Promptwatch’s two date windows. Its proposed connection to changing search operators is an explanation to test, not a demonstrated cause."
    },
    {
      "item": "2026-10-12-ahrefs-chatgpt-triggers-a-web-search-on-just-14-of-prompts",
      "fig": "1 in 5 to 1 in 43",
      "source": "Ahrefs Blog",
      "source_url": "https://ahrefs.com/blog/query-fan-out-chatgpt/",
      "status": "qualified",
      "checked_at": "2026-11-07T04:17:59+00:00",
      "denominator": "ChatGPT answers citing Reddit",
      "window": "Mar–Sep 2026; 2.4–3.8m answers/month",
      "note": "Answer incidence is not a share of all citation links.",
      "checked_url": "https://ahrefs.com/blog/query-fan-out-chatgpt/",
      "previous_claim": "Reddit's share of ChatGPT citations, which fell from about 1 in 5 answers in March 2026 to 1 in 43 by late September — an 88% drop — while Wikipedia fell from 1 in 7 to 1 in 35, down 80%, per Ahrefs' Brand Radar data tracking 2.4 to 3.8 million ChatGPT answers a month. Over the same stretch the combined citation share of OpenAI's 17 licensed content partners more than doubled, from 7.5% in March to a July peak of 15.8%, easing to 12.5% by late September. Reddit still ranks ninth among domains ChatGPT searches directly with the site: operator, which Ahrefs reads as the model still fetching Reddit for opinions while citing it less.",
      "claim": "Change in the proportion of US ChatGPT answers citing Reddit in Ahrefs’ separate Brand Radar citation dataset, from March to late September 2026. This is answer incidence, not Reddit’s share of all citation links."
    },
    {
      "item": "2026-08-03-zero-click-google-searches-hit-a-record-high-ai-mode-use-stays-flat",
      "fig": "40%",
      "source": "Search Engine Journal",
      "source_url": "https://www.searchenginejournal.com/the-state-of-search-in-2026-video/584116/",
      "status": "unresolved",
      "checked_at": "2026-11-07T04:17:59+00:00",
      "denominator": "Reported US desktop Google searches",
      "window": "June 2026",
      "note": "The report landing page is readable but gates the data. Exact percentage and denominator not reverified; do not use as a current benchmark.",
      "checked_url": "https://datos.live/report/state-of-search-q2-2026/",
      "claim": "Share of U.S. Google searches that sent a click to the open web in June 2026 (40.7% in the EU/UK) — a record low — while Google AI Mode held at just 0.13% of U.S. search-related visits, per Datos and SparkToro's Q2 State of Search report.",
      "previous_claim": "Share of U.S. Google searches that sent a click to the open web in June 2026 (40.7% in the EU/UK) — a record low — while Google AI Mode held at just 0.13% of U.S. search-related visits, per Datos and SparkToro's Q2 State of Search report."
    },
    {
      "item": "2026-08-04-people-inc-won-t-block-google-s-ai-crawlers-despite-traffic-slide",
      "fig": "40%",
      "source": "Digiday",
      "source_url": "https://digiday.com/media/people-inc-ceo-were-not-turning-off-google-crawlers-yet/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
      "status": "corrected",
      "checked_at": "2026-11-07T04:17:59+00:00",
      "denominator": "People Inc. Google Search Core Sessions",
      "window": "Q2 2026 versus Q2 2025",
      "note": "The company’s page 6 says 21% of Core Sessions, not all traffic.",
      "checked_url": "https://ir.people-incorporated.com/static-files/542bd22e-3cfc-4de1-aef9-62b5c5d48fcc",
      "previous_claim": "Year-over-year decline in People Inc.'s Google search traffic — now 21% of its total traffic, down from 25% the prior quarter, with core sessions off 22% YoY — even as the publisher's CEO says it won't block Google's AI crawlers because that \"would turn off search.\"",
      "claim": "Year-over-year decline in People Inc.’s Google Search Core Sessions in Q2 2026. Google Search represented 21% of Core Sessions, while total Core Sessions declined 22%, according to the company’s investor presentation. Core Sessions is not all traffic."
    },
    {
      "item": "2026-08-18-ahrefs-study-llms-txt-files-mostly-unread-by-ai-crawlers",
      "fig": "58%",
      "source": "Search Engine Journal",
      "source_url": "https://www.searchenginejournal.com/ai-search-myths-debunked-ahrefs-spa/584393/",
      "status": "corrected",
      "checked_at": "2026-11-07T04:17:59+00:00",
      "denominator": "Desktop position-one CTR versus modeled counterfactual",
      "window": "December 2025; published February 4, 2026",
      "note": "300,000 keywords, not the 15-million-point analysis cited elsewhere; observational estimate.",
      "checked_url": "https://ahrefs.com/blog/ai-overviews-reduce-clicks-update/",
      "previous_claim": "Drop in Google AI Overviews' position-1 click-through rate in 2026, up from a 34.5% drop in 2025, per an Ahrefs analysis spanning roughly 15 million data points.",
      "claim": "Lower average desktop position-one CTR associated with AI Overviews in Ahrefs’ December 2025 analysis, relative to its estimated no-AIO counterfactual. It compared 150,000 AIO keywords with 150,000 informational keywords without AIOs; the report was published in February 2026."
    },
    {
      "item": "2026-08-18-study-finds-ai-overview-traffic-misattributed-22-of-time",
      "fig": "22.4%",
      "source": "Search Engine Land",
      "source_url": "https://searchengineland.com/ai-overview-data-51000-tracked-events-485080",
      "status": "corrected",
      "checked_at": "2026-11-07T04:17:59+00:00",
      "denominator": "51,200 tracked fragment events at one transport brand",
      "window": "Sep 2025–Jun 2026",
      "note": "Events are not unique clicks or sessions. Text fragments also occur outside AI Overviews.",
      "checked_url": "https://searchengineland.com/ai-overview-data-51000-tracked-events-485080",
      "previous_claim": "Average share of Google AI Overview citation-click traffic misattributed to the Direct channel instead of Organic Search in GA4, per a nine-month tracking study of 51,200 clicks across 1,661 AI Overview-cited snippets — worst in May 2026 at 29.3%. The same tracking found AI Overviews drove 7.53% of organic sessions overall, peaking at 16-17% in February-March 2026 before falling to 2-4% by August.",
      "claim": "Share of 51,200 tracked text-fragment events assigned to Direct in Alex Galinos’s nine-month, single-brand GA4 study. The signal is not exclusive to AI Overviews, and the figure is not a universal correction factor for organic traffic."
    },
    {
      "item": "2026-09-16-ahrefs-ai-overviews-cut-ctr-23-in-france",
      "fig": "23.1%",
      "source": "Ahrefs Blog",
      "source_url": "https://ahrefs.com/blog/ai-overviews-france-impact/",
      "status": "qualified",
      "checked_at": "2026-11-07T04:17:59+00:00",
      "denominator": "High-exposure domains’ CTR before/after rollout",
      "window": "28 days before vs 9 after July 22, 2026",
      "note": "963 domains; short observational comparison, not an individual-site forecast.",
      "checked_url": "https://ahrefs.com/blog/ai-overviews-france-impact/",
      "claim": "CTR lost by French sites most exposed to AI Overviews (over 20% of their queries triggering one), comparing the 28 days before to the 9 days after AI Overviews launched in France on July 22, 2026; the median site across 963 tracked domains lost 5.7% of CTR and 8.8% of clicks, and nearly 48% of sites lost more than 10% of daily clicks within nine days. Health queries lost the most — a 22.2% AI Overview trigger rate and a 20.4% CTR decline. Ahrefs' Juliette Begue, using Google Search Console data, found roughly \"one point of CTR lost per point of exposure.\"",
      "previous_claim": "CTR lost by French sites most exposed to AI Overviews (over 20% of their queries triggering one), comparing the 28 days before to the 9 days after AI Overviews launched in France on July 22, 2026; the median site across 963 tracked domains lost 5.7% of CTR and 8.8% of clicks, and nearly 48% of sites lost more than 10% of daily clicks within nine days. Health queries lost the most — a 22.2% AI Overview trigger rate and a 20.4% CTR decline. Ahrefs' Juliette Begue, using Google Search Console data, found roughly \"one point of CTR lost per point of exposure.\""
    },
    {
      "item": "2026-09-18-study-google-ai-overviews-cut-publisher-clicks-nearly-40",
      "fig": "-40%",
      "source": "Digital Content Next",
      "source_url": "https://digitalcontentnext.org/blog/2026/09/15/research-casts-doubt-on-ai-search-value-for-sites-and-searchers/",
      "status": "partial",
      "checked_at": "2026-11-07T04:17:59+00:00",
      "denominator": "Outbound clicks conditional on a search",
      "window": "Experiment described by authors; exact paper not retrieved",
      "note": "Authors confirm an approximately 40% effect in their interview. SSRN returned 403; exact sample/date/submetrics remain unreverified.",
      "checked_url": "https://mdm.co/podcast-quantifying-the-impact-of-ai-overviews-on-outbound-clicks-with-ananya-sen-and-saharsh-agarwal/",
      "previous_claim": "Reduction in outbound clicks per search when Google shows an AI Overview — from 0.62 down to 0.37 — in the first randomized field experiment on the question: 1,065 U.S. desktop searchers randomly assigned to see results with or without AI Overviews over two weeks in early 2026. Self-reported search satisfaction held flat at 4.0 out of 5 either way, and just 7.1% of outbound clicks on AI Overview-bearing pages came from links inside the AI-generated answer itself, with the rest going to ordinary organic results on the same page.",
      "claim": "Approximate reduction in outbound clicks per search reported by Saharsh Agarwal and Ananya Sen in their randomized AI Overview experiment, confirmed in their interview. The paper’s exact sample and secondary figures were not reverified in this review."
    },
    {
      "item": "2026-10-22-sistrix-ranks-geo-tactics-by-how-often-ai-engines-cite-them",
      "fig": "2.7x",
      "source": "Sistrix Blog",
      "source_url": "https://www.sistrix.com/blog/citation-worthiness-study/",
      "status": "qualified",
      "checked_at": "2026-11-07T04:17:59+00:00",
      "denominator": "Matched same-domain citation odds",
      "window": "Q2 2026, DACH market",
      "note": "The title-year feature was added retrospectively. An association does not justify changing dates without content changes.",
      "checked_url": "https://www.sistrix.com/blog/citation-worthiness-study/",
      "previous_claim": "Citation-odds multiplier for a page carrying the current year in its title, versus a matched, uncited page on the same domain — the strongest of 43 page-level features tested, per Sistrix's conditional logistic regression across 48,527 pages cited by ChatGPT, Google AI Mode and AI Overviews in Q2 2026, matched against uncited same-domain pages (96,418 URLs, 17,380 domains). Other factors: a table of contents, used by only 14% of pages, carried a 1.7x factor; Article schema markup 1.6x; five or more H2 headings 1.6x; FAQPage schema 1.5x. Pages carrying many of these features were cited 2.1 times as often as minimally optimized ones; on ChatGPT specifically, a question-phrased title carried a separate 1.9x factor. The dataset covers the German-speaking (DACH) market.",
      "claim": "Citation-odds ratio associated with a recent year in the title in SISTRIX’s matched-page study. The feature was added retrospectively; the result is correlational and does not establish that changing a title’s year increases citations."
    },
    {
      "item": "2026-09-09-ai-overviews-now-answer-nearly-all-people-also-ask-results",
      "fig": "97%",
      "source": "Search Engine Roundtable / AlsoAsked",
      "source_url": "https://www.seroundtable.com/ppa-ai-overviews-google-42047.html",
      "status": "qualified",
      "checked_at": "2026-11-07T04:17:59+00:00",
      "denominator": "People Also Ask answers in AlsoAsked’s sample",
      "window": "First week of September 2026",
      "note": "Author’s post supports the reported rate, not a claim that 97% of all Google searches have AI Overviews.",
      "checked_url": "https://www.linkedin.com/feed/update/urn:li:activity:7503164423075725313/",
      "previous_claim": "Share of Google's People Also Ask boxes answered by an AI Overview in the first week of September 2026, per AlsoAsked's analysis of 19.2 million English-language queries — up from 86% in August, the last major SERP feature AI Overviews hadn't fully absorbed.",
      "claim": "Share of People Also Ask answers classified as AI Overviews in AlsoAsked’s first-week-of-September sample, reported by Mark Williams-Cook. The source describes 19.2 million English-language queries; this is not the share of all Google searches."
    },
    {
      "item": "2026-09-30-google-ai-overviews-now-trigger-on-most-big-brand-name-searches",
      "fig": "93%",
      "source": "Search Engine Roundtable",
      "source_url": "https://www.seroundtable.com/google-ai-overviews-large-brand-names-42195.html",
      "status": "unresolved",
      "checked_at": "2026-11-07T04:17:59+00:00",
      "denominator": "Approximately 100 selected large-brand queries",
      "window": "September 2026",
      "note": "Original X post could not be retrieved. Secondary reporting repeats the claim; retain as a labeled historical report, not independent confirmation.",
      "checked_url": "https://x.com/chris_nectiv/status/2105296296798298181",
      "claim": "Share of roughly 100 large brand names that triggered a Google AI Overview when searched directly — including Reddit, Salesforce, Amazon, Adobe, Wikipedia, Samsung, Apple and Yahoo — well above the 43% aggregate rate across all Google searches, per researcher Chris Long. Most placements sat mid-page or lower rather than at the top; Google showed none for searches on its own name or on news publishers' names. Long found AI Overviews far less common on the same kind of brand search when he ran a similar test roughly two years earlier.",
      "previous_claim": "Share of roughly 100 large brand names that triggered a Google AI Overview when searched directly — including Reddit, Salesforce, Amazon, Adobe, Wikipedia, Samsung, Apple and Yahoo — well above the 43% aggregate rate across all Google searches, per researcher Chris Long. Most placements sat mid-page or lower rather than at the top; Google showed none for searches on its own name or on news publishers' names. Long found AI Overviews far less common on the same kind of brand search when he ran a similar test roughly two years earlier."
    }
  ]
}