# Profound — the record

AI-visibility platform — citation tracking, decay, persona testing, agents — and the vendor shipping measurement features fastest on this record.

Nine items, and Profound appears in two roles: the vendor shipping measurement features faster than anyone on this record, and the source of studies with stated methods and large samples. The features: Citation Decay (August 13), tracking week-over-week counts for every cited URL; a YouTube citation breakdown by channel and video (August 19); Adobe Experience Manager nodes for its agents; and a Context Manager for its AI Marketer. The studies: commercial intent in ChatGPT conversations rose from 13.9% to 19.2% in a year across 7.5 million U.S. conversations; inaccuracy rates of 4.3–6.8% across engines in more than 158,000 brand claims, with Claude more than 1.3 times as likely as ChatGPT to produce an inaccurate one; Claude and Claude Code behave as distinct engines, searching the web in over 93% versus 13% of responses; feed-integrated retrieval reached roughly 65% of ChatGPT Shopping recommendations; and across 71,147 persona-varied responses only about one in four brand picks matched across income, age and gender. Every figure is vendor-published; the record carries no outside replication.

Also known as: https://www.tryprofound.com/

- 2026-09-16: Profound raises $180M to build an AI marketing platform (https://anythingengineoptimization.com/item/2026-09-16-profound-raises-180m-to-build-an-ai-marketing-platform/)
  Profound has raised $180 million to build what CEO James Cadwallader calls "the AI platform for marketing," according to a post on the company's blog.
- 2026-09-10: Profound: answer engines tailor brand picks to demographics (https://anythingengineoptimization.com/item/2026-09-10-profound-answer-engines-tailor-brand-picks-to-demographics/)
  Profound tested ChatGPT, Gemini, and Claude with personas built from combinations of income, age, gender, and occupation, asking each about credit cards…
- 2026-09-03: ChatGPT shopping mode: feed retrieval overtakes web search (https://anythingengineoptimization.com/item/2026-09-03-chatgpt-shopping-mode-feed-retrieval-overtakes-web-search/)
  Feed-integrated retrieval accounted for roughly 65% of ChatGPT Shopping mode product recommendations as of late August, overtaking web search as the…
- 2026-09-01: Profound launches Context Manager for its AI Marketer (https://anythingengineoptimization.com/item/2026-09-01-profound-launches-context-manager-for-its-ai-marketer/)
  Profound introduced Context Manager, a layer that organizes a company's brand knowledge — spanning company, market, offerings, audience, strategy, and…
- 2026-08-28: Profound Agents adds Adobe Experience Manager integration (https://anythingengineoptimization.com/item/2026-08-28-profound-agents-adds-adobe-experience-manager-integration/)
  Profound introduced native Adobe Experience Manager (AEM) nodes for Profound Agents, letting them list, search, get, create, and update AEM content…
- 2026-08-24: Claude and Claude Code behave as distinct answer engines (https://anythingengineoptimization.com/item/2026-08-24-claude-and-claude-code-behave-as-distinct-answer-engines/)
  Profound's analysis of 24,135 responses collected July 13–23 found Claude searched the web in over 93% of responses versus just 13% for Claude Code, and…
- 2026-08-19: Claude answers are less accurate than ChatGPT's, study finds (https://anythingengineoptimization.com/item/2026-08-19-claude-answers-are-less-accurate-than-chatgpt-s-study-finds/)
  Profound analyzed more than 158,000 AI-generated brand claims through its FactCheck tool and found inaccuracy rates of 4.3-6.8% across engines, with…
- 2026-08-19: Profound splits YouTube citations by channel and video (https://anythingengineoptimization.com/item/2026-08-19-profound-splits-youtube-citations-by-channel-and-video/)
  Profound added a YouTube Citation Breakdown to its Answer Engine Insights product on August 19, showing which channels, individual videos, and video…
- 2026-08-18: ChatGPT commercial conversations nearly double in a year (https://anythingengineoptimization.com/item/2026-08-18-chatgpt-commercial-conversations-nearly-double-in-a-year/)
  Commercial intent in ChatGPT conversations rose from 13.9% to 19.2% between June 2025 and June 2026, per Profound's analysis of 7.5 million…
- 2026-08-16: Profound adds citation-lifespan tracking (https://anythingengineoptimization.com/item/2026-08-16-profound-adds-citation-lifespan-tracking/)
  Profound launched a feature called Citation Decay on August 13, tracking week-over-week citation counts for every cited URL to show how a citation's…

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