# SparkToro — the record

Audience-research company whose State of Search reports with Datos supply the record's zero-click and AI Mode usage figures.

One item, and a load-bearing one: Datos and SparkToro's Q2 2026 State of Search report put the share of U.S. searches that sent a click to the open web at 40% in June 2026 (40.7% in the EU/UK), a record low, and Google AI Mode at 0.13% of U.S. search-related visits, with usage described as plateaued or dipped. Those two figures anchor the record's zero-click and AI Mode adoption claims.

Also known as: https://sparktoro.com/

- 2026-08-03: Zero-click Google searches hit a record high, AI Mode use stays flat (https://anythingengineoptimization.com/item/2026-08-03-zero-click-google-searches-hit-a-record-high-ai-mode-use-stays-flat/)
  Just 40% of U.S. searches and 40.7% in the EU/UK sent a click to the open web in June 2026, a record low, per Datos and SparkToro's Q2 State of Search…

Canonical: https://anythingengineoptimization.com/entity/sparktoro/
From Anything Engine Optimization (AEO Wire) — https://anythingengineoptimization.com/entity/