# Google claims AI Search sends 'billions of clicks' weekly, without the data

Published: 2026-07-20T05:08:06.557Z · Source: Search Engine Land (https://searchengineland.com/google-says-ai-search-features-sending-billions-of-clicks-to-websites-each-week-482599)
Source date: 2026-07-17
Entities: google

Google search executive Nick Fox says AI features in Search now send billions of clicks to websites each week; no methodology accompanied the claim. Search Engine Journal notes it lands amid third-party studies showing CTR declines.

Why it matters: The traffic question is the category's central dispute, and the only party holding the data isn't showing it.

## What this answers

**Does Google's AI Search send traffic to websites?**

Google's Nick Fox says AI features in Search send billions of clicks to websites weekly, but no methodology accompanied the claim — and third-party studies show CTR declines.


Canonical: https://anythingengineoptimization.com/item/2026-07-20-google-claims-ai-search-sends-billions-of-clicks-weekly-without-the/
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