# Semrush study: most ChatGPT topics have no dominant brand

Published: 2026-07-20T23:51:14.374Z · Source: Semrush (https://www.semrush.com/blog/chatgpt-topic-authority-study/)
Source date: 2026-07-20
Flags: Semrush study — vendor-published
Entities: semrush, chatgpt

A Semrush analysis of ChatGPT visibility across 50,000 brands finds most topics still have no clearly dominant brand, and argues AI visibility accrues at the topic level rather than to individual pages or keywords.

Why it matters: Open territory — assistant visibility is still in its land-grab phase.

## What this answers

**Which brands dominate ChatGPT answers?**

Mostly none yet: across 50,000 brands, Semrush found most topics have no clearly dominant brand, with visibility accruing at the topic level rather than to pages or keywords.


Canonical: https://anythingengineoptimization.com/item/2026-07-20-semrush-study-most-chatgpt-topics-have-no-dominant-brand/
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