# Google rolls out new ad formats built with Gemini for Search

Published: 2026-07-23T23:18:04.081Z · Source: Google Ads Blog (https://blog.google/products/ads-commerce/google-marketing-live-search-ads/)
Source date: 2026-05-20
Flags: catch-up (May 20)
Entities: google, gemini

Google introduced a new generation of ad formats built with Gemini for Google Search and expanded its Direct Offers pilot for shoppers, per Google's Ads & Commerce blog.

Why it matters: Ads built by the model, for the model's surfaces — the ad unit is being redesigned around the answer.

## What this answers

**What are Google's new Gemini ad formats?**

A new generation of ad formats built with Gemini for Google Search, plus an expanded Direct Offers pilot for shoppers.


Canonical: https://anythingengineoptimization.com/item/2026-07-23-google-rolls-out-new-ad-formats-built-with-gemini-for-search/
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