# Survey: 72% of holiday shoppers now consult AI chatbots for gift ideas

Published: 2026-08-05T18:18:18.895Z · Source: PPC Land (https://ppc.land/53-of-holiday-shoppers-will-buy-only-from-last-years-stores-optimove-finds/)
Source date: 2026-08-05
Flags: vendor-published — Optimove marketing-tech survey, n=648, spring 2026
Entities: chatgpt, anthropic, gemini

Optimove's survey of 648 U.S. consumers found 72% regularly or occasionally use AI tools such as ChatGPT, Claude or Gemini for gift ideas and shopping recommendations, with 49% doing so regularly. Nearly three-quarters said they trust AI-generated recommendations as much as or more than other sources, though 37% cited data privacy as the main barrier to using AI tools more.

Why it matters: It's a demand-side data point for the AI-shopping-traffic story: consumers report they're already leaning on chatbots for gift research, which is the behavior behind the referral numbers vendors like Shopify have been reporting.

Canonical: https://anythingengineoptimization.com/item/2026-08-05-survey-72-of-holiday-shoppers-now-consult-ai-chatbots-for-gift-ideas/
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