# AI models agree on brand visibility only 11% of the time

Published: 2026-08-17T16:32:37.794Z · Source: Search Engine Land (https://searchengineland.com/ai-visibility-index-brands-vanishing-from-ai-search-485057)
Source date: 2026-08-17
Flags: Fractl study — vendor-published (author is a Fractl co-founder)
Entities: gemini, openai, ahrefs

A Fractl analysis of 4,320 AI responses to 96 industry prompts across GPT-4o, Gemini 2.5 Flash and Claude Sonnet 4.6 — drawn from roughly 8,500 unique brand references — found only 11% of brands were named by all three models, while 77% appeared in just one, per Search Engine Land. The study also compared results against Ahrefs authority metrics; in the travel category, Booking.com led with 285 AI mentions ahead of Airbnb (227) and Expedia (215).

Why it matters: Visibility fragments by model, so a brand optimizing for one AI answer engine has no guarantee of showing up in another — 'AI search' isn't a single channel to win.

## What this answers

**Do different AI models cite the same brands?**

No. A Fractl analysis of 4,320 AI responses found only 11% of brands referenced were named by all three of GPT-4o, Gemini 2.5 Flash and Claude Sonnet 4.6, while 77% were named by just one, per Search Engine Land.

**Which travel brand gets cited most by AI search?**

Booking.com led with 285 AI mentions in the travel category, ahead of Airbnb (227) and Expedia (215), per the Fractl study reported by Search Engine Land.


Canonical: https://anythingengineoptimization.com/item/2026-08-17-ai-models-agree-on-brand-visibility-only-11-of-the-time/
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