# UK charities report steep traffic losses to Google AI Overviews

Published: 2026-08-17T18:01:48.539Z · Source: PPC Land (https://ppc.land/blood-cancer-uk-loses-53-of-leukaemia-page-views-to-google-ai-answers/)
Source date: 2026-08-17
Flags: single-source — confirmation pending
Entities: ai-overviews, google

Blood Cancer UK's leukaemia information page lost 53% of page views over the past year, with declines of 17-45% across its other blood cancer pages, while community forum visits rose 86% over the same period, according to Press Gazette, as reported by PPC Land. Save the Children logged a 303% year-on-year increase in AI Overview appearances in July 2026, but clicks and impressions fell, per the same report. The Brain Tumour Charity separately reported a roughly 27% site-wide traffic drop.

Why it matters: Charities depend on organic search for people in crisis to find health and support information, so a citation-without-click pattern in AI Overviews hits mission-critical traffic differently than it hits commercial publishers.

## What this answers

**Have UK charities lost website traffic to Google AI Overviews?**

Yes. Blood Cancer UK reported a 53% drop in page views for its leukaemia information page, with smaller declines of 17-45% across its other blood cancer pages, per Press Gazette.

**Are charities seeing more AI Overview citations but fewer clicks?**

Save the Children logged a 303% year-on-year rise in AI Overview appearances in July 2026 while its clicks and impressions fell over the same period, per Press Gazette.


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