# ChatGPT ads go live in 31 more European markets

Published: 2026-08-19T06:03:47.780Z · Source: OpenAI News (https://openai.com/index/chatgpt-ads-expands-across-europe)
Source date: 2026-08-18
Entities: openai, chatgpt

OpenAI expanded ChatGPT Ads into 31 additional European markets on Aug. 19, including Germany, France, Spain and Italy, bringing the pilot to roughly 40 countries total, per OpenAI. Ads remain limited to Free and Go plan users, and OpenAI enterprise CMO Colin Fleming told Adweek that ad revenue has grown more than 25% since the start of August.

Why it matters: OpenAI's ad pilot now covers roughly 40 markets just six months after its February U.S. launch, a sign ChatGPT ads are moving from test to a scaled revenue channel advertisers need to plan around.

## What this answers

**Is ChatGPT showing more ads in Europe now?**

Yes — OpenAI expanded ChatGPT Ads into 31 additional European markets on Aug. 19, including Germany, France, Spain and Italy, per OpenAI.

**How much has ChatGPT ad revenue grown?**

OpenAI said ad revenue has grown more than 25% since the start of August, per Adweek.


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