# ChatGPT Ads adds platform targeting, but reporting still lags

Published: 2026-08-21T19:32:28.319Z · Source: PPC Land (https://ppc.land/chatgpt-ads-gains-3-platform-targeting-as-reporting-stays-at-2-buckets/)
Source date: 2026-08-21
Flags: single-source — confirmation pending
Entities: openai, chatgpt

OpenAI added a campaign-level control letting advertisers include or exclude iOS App, Android App or Web from ad delivery, a lever absent since ChatGPT advertising launched February 9, per PPC Land. Insights reporting hasn't caught up: it still groups results into just Mobile and Desktop, with mobile web counted under Mobile, so a Web-only campaign reports entirely as Mobile and campaigns spanning both apps show no Desktop rows. OpenAI says more detailed platform reporting is "planned" but gave no timeline.

Why it matters: OpenAI is giving advertisers a targeting lever finer than its own reporting can currently measure, the same walled-off-data pattern our record has tracked across ChatGPT Ads' measurement rollout.

## What this answers

**Can advertisers target specific platforms in ChatGPT Ads?**

Yes — OpenAI added a campaign-level multi-select control letting advertisers include or exclude iOS App, Android App or Web from delivery, per PPC Land. ChatGPT advertising launched February 9, 2026 with no platform-level control.

**Does ChatGPT Ads reporting break out iOS from Android performance?**

No — Insights still groups device reporting into just Mobile and Desktop, and mobile web is counted under Mobile, so a campaign targeting only Web shows up entirely as Mobile rows, per OpenAI's own documentation cited by PPC Land.


Canonical: https://anythingengineoptimization.com/item/2026-08-21-chatgpt-ads-adds-platform-targeting-but-reporting-still-lags/
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