# ChatGPT Ads makes automated bidding the default for new ad groups

Published: 2026-08-21T19:32:28.319Z · Source: PPC Land (https://ppc.land/chatgpt-ads-makes-automated-bidding-the-default-in-new-ad-groups/)
Source date: 2026-08-21
Flags: single-source — confirmation pending
Entities: openai, chatgpt

OpenAI now preselects "Maximize results," an automated bidding strategy, for new ad groups in ChatGPT Ads Manager Beta, per PPC Land. The strategy sets bids automatically to maximize result volume within a budget but carries no guarantee against a CPA, CPC or ROAS target, per OpenAI's own documentation; advertisers can still switch to "Manual: Max bid" for a hard bid ceiling.

Why it matters: Making an unguaranteed automated strategy the default shifts spend risk onto advertisers who don't actively opt into manual bidding, especially newer accounts without ChatGPT cost benchmarks.

## What this answers

**What is the default bidding strategy in ChatGPT Ads?**

"Maximize results," an automated strategy that sets bids to maximize result volume within a budget, is now preselected for new ad groups in ChatGPT Ads Manager Beta, per PPC Land.

**Does ChatGPT Ads guarantee a target cost per conversion?**

No — OpenAI's own documentation says Maximize results "does not guarantee delivery against a specific CPA, CPC, ROAS, or other cost-efficiency target at this time," per PPC Land.


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