# AI assistants miss 85.6% of Bali restaurants in market census

Published: 2026-08-23T10:48:02.849Z · Source: PPC Land (https://ppc.land/chatgpt-and-gemini-miss-85-6-of-balis-4-776-audited-food-venues/)
Source date: 2026-08-23
Flags: Norly Research study — vendor-published
Entities: chatgpt, gemini, perplexity

A Norly Research audit of 4,776 food-service venues across two Bali submarkets found ChatGPT, Gemini, Claude and Perplexity failed to recommend at least 85.6% of venues across 2,208 queries run over seven days, per PPC Land's reporting on the study, which Norly posted to arXiv. Having a business website nearly doubled a venue's odds of being recommended, while star rating had no effect on whether a venue appeared at all. The four systems also named 14 permanently closed businesses a combined 93 times. Norly Research sells review-management and AI-visibility tools to hospitality businesses, and funded and conducted the study.

Why it matters: It's one of the largest AI-visibility audits run against a complete local market census, and it isolates what actually moves recommendation odds — a business's own website, not its star rating — while all four assistants still surfaced closed businesses as open.

## What this answers

**Why doesn't my restaurant show up in ChatGPT or Gemini recommendations?**

Owning a business website nearly doubled a venue's odds of being recommended (a 1.92x odds ratio) in a Norly Research audit, while a venue's star rating had no effect on whether it was recommended at all.

**Do AI assistants recommend restaurants that have already closed?**

Yes — the same audit found ChatGPT, Gemini, Claude and Perplexity recommended 14 permanently closed Bali food venues a combined 93 times across 2,208 queries.


Canonical: https://anythingengineoptimization.com/item/2026-08-23-ai-assistants-miss-85-6-of-bali-restaurants-in-market-census/
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