# Ten Speed: product pages draw 24% of AI citations, Reddit 4%

Published: 2026-09-03T19:18:40.758Z · Source: Search Engine Journal (https://www.searchenginejournal.com/product-pages-get-24-of-ai-citations-reddit-youtube-4/587560/)
Source date: 2026-09-03
Flags: Ten Speed study — vendor-published
Entities: reddit, chatgpt, perplexity

Ten Speed analyzed 170 B2B buyer-evaluation prompts across ChatGPT, Perplexity, Claude and Gemini, generating 7,387 citation appearances tracked via the Peec AI tool. Product pages drew the largest share, 24.1%, ahead of blog/PR content (17.4%) and comparison pages and listicles (about 13% each); Reddit, YouTube and forums combined for just 4.2%, per Search Engine Journal's review of the study. SEJ's own fact-checking found the citation-share comparison was descriptive only, without statistical testing, and that Ten Speed's published prompt count (220) didn't match the analysis's 170 until the vendor corrected it.

Why it matters: For B2B evaluation-stage queries, vendor-controlled pages — not Reddit or YouTube — currently carry most of the citation weight across ChatGPT, Perplexity, Claude and Gemini.

## What this answers

**What share of AI citations go to product pages in B2B searches?**

In a Ten Speed study of B2B buyer-evaluation prompts across ChatGPT, Perplexity, Claude and Gemini, product pages drew 24.1% of citations, the largest single category.

**Do AI chatbots cite Reddit for B2B buying research?**

Rarely, per this study: Reddit, YouTube and forums combined made up just 4.2% of citations, well behind product pages, blog/PR content and comparison pages.


Canonical: https://anythingengineoptimization.com/item/2026-09-03-ten-speed-product-pages-draw-24-of-ai-citations-reddit-4/
From Anything Engine Optimization (AEO Wire) — https://anythingengineoptimization.com/ · Standards: https://anythingengineoptimization.com/standards/