# ChatGPT Ads Manager adds a plugin for ChatGPT and Codex

Published: 2026-09-04T13:18:30.050Z · Source: Search Engine Roundtable (https://www.seroundtable.com/openai-chatgpt-ads-updates-42017.html)
Source date: 2026-09-04
Entities: openai, chatgpt

OpenAI rolled out a bundle of ChatGPT Ads Manager updates, per Search Engine Roundtable: a plugin that lets advertisers create, edit and troubleshoot campaigns from within ChatGPT or Codex using natural language, expanded custom-audience controls including sub-25,000-user exclusions and Google Advertising ID support, added conversion-matching fields for hashed phone and name data, and pacing for total-budget campaigns. OpenAI also expanded ChatGPT Ads to more countries across Europe, India, the Middle East and North Africa, and previewed a conversion-optimization model built on view-through data. Separately, analyst Juozas Kaziukėnas found that ChatGPT's shopping results now appear limited to brands that submit product feeds — an observation OpenAI has not confirmed.

Why it matters: Folding campaign management into a natural-language plugin inside ChatGPT and Codex turns ad operations into an agentic, conversational task rather than a dashboard one — a template OpenAI is likely to extend elsewhere.

## What this answers

**Can advertisers manage ChatGPT ads from inside ChatGPT itself?**

Yes — a new plugin lets advertisers create, edit and troubleshoot ChatGPT Ads Manager campaigns from ChatGPT or Codex using natural language, per Search Engine Roundtable.

**Does ChatGPT limit shopping results to brands that submit product feeds?**

Analyst Juozas Kaziukėnas says ChatGPT shopping results now come only from brands sending product feeds, per Search Engine Roundtable — a claim OpenAI has not confirmed.


Canonical: https://anythingengineoptimization.com/item/2026-09-04-chatgpt-ads-manager-adds-a-plugin-for-chatgpt-and-codex/
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