# Amazon Ads pilots ChatGPT Ads buying through its DSP

Published: 2026-09-10T18:03:03.147Z · Source: Amazon Ads (https://advertising.amazon.com/library/news/amazon-ads-chat-gpt-advertising-integration)
Source date: 2026-09-10
Entities: chatgpt, openai

Amazon Ads said it has partnered with OpenAI to let select U.S. advertisers buy ChatGPT Ads inventory through Amazon DSP, with Delta Vacations named as a pilot participant. Amazon manages the buying and campaign setup; OpenAI keeps control over how and where ads appear inside ChatGPT, per Amazon's announcement. The companies gave no timeline for expanding beyond the U.S. pilot and named no other participating advertisers.

Why it matters: A second major buying platform for ChatGPT inventory, alongside OpenAI's own Ads Manager, signals OpenAI is opening distribution rather than keeping ad sales self-service-only.

## What this answers

**Can advertisers buy ChatGPT ads through Amazon DSP?**

Yes — Amazon Ads and OpenAI are piloting access to ChatGPT Ads inventory through Amazon DSP for select U.S. advertisers, with Amazon managing the buying and OpenAI controlling how and where the ads appear.


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