# Profound wires AI Marketer into Answer Engine Insights

Published: 2026-09-22T11:48:17.780Z · Source: Profound research blog (https://www.tryprofound.com/blog/go-from-insights-to-action-faster-with-the-refreshed-answer-engine-insights)
Source date: 2026-09-21
Entities: profound

Profound redesigned Answer Engine Insights, its AI-visibility dashboard, folding Personas, Platforms, and Regions data into the Visibility, Citations, FactCheck, and Sentiment tabs and adding a "Compare" dropdown to pivot across competitors, platforms, and topics without switching tabs, per the company. The update adds custom heat maps and trend views that flag the biggest visibility and citation swings, plus an "Investigate" action on chart data points that hands the query to Profound's AI Marketer agent. The redesign shipped September 21, per Profound's blog.

Why it matters: It's a concrete instance of the agent-tooling-inside-measurement direction Profound said its $180M raise was funding — AI Marketer is now embedded directly in the analytics workflow rather than sold alongside it.

## What this answers

**What is Answer Engine Insights?**

Answer Engine Insights is Profound's dashboard for tracking a brand's AI-search visibility and citations; Profound redesigned it on Sept. 21, 2026 with consolidated views, custom heat maps, and an AI Marketer "Investigate" action built into the charts.

**What does Profound's AI Marketer do in the redesigned dashboard?**

Clicking a chart data point in the redesigned Answer Engine Insights offers an "Investigate" option that hands the underlying prompt data to Profound's AI Marketer agent, per the company.


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