# Comscore: sponsored ChatGPT ads hit 47% of gaming chats

Published: 2026-09-23T07:17:47.831Z · Source: Search Engine Journal (https://www.searchenginejournal.com/chatgpt-ads-appeared-in-47-of-video-gaming-chats-data-shows/590481/)
Source date: 2026-09-23
Flags: Comscore study — vendor-published; panel size not disclosed
Entities: chatgpt, openai

Comscore's Q2 2026 AI Intelligence Report, released Sept. 22, found sponsored ads appeared in 47% of gaming-related ChatGPT conversations in June, up from 3% in March, 4% in April and 18% in May, per Search Engine Journal. Toys-and-hobbies ad share rose from 5% to 24% and books-music-video from 9% to 22% over the same window. The report extends Comscore's opt-in panel tracking of U.S. desktop ChatGPT users, which first surfaced hotel-prompt ad share climbing from 6% to 24% between March and May; Comscore has not disclosed panel size or composition for either release, and it is unclear whether ad-free ChatGPT Plus and Pro accounts are excluded from the denominator.

Why it matters: Gaming's climb is the steepest category Comscore has tracked yet, a signal that OpenAI is scaling ad density fastest in impulse-purchase verticals ahead of any official frequency disclosure.

## What this answers

**How much have ChatGPT ads grown in gaming-related chats?**

Sponsored ads appeared in 3% of gaming-related ChatGPT conversations in March 2026, rising to 47% by June, per Comscore's Q2 2026 AI Intelligence Report.

**How does Comscore measure ChatGPT ad appearance?**

Comscore tracks the share of ChatGPT conversations containing a sponsored ad using an opt-in panel of U.S. desktop users, rather than counting individual impressions.


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