# Bing tests renaming Copilot search tab to AI Mode

Published: 2026-09-25T11:46:58.711Z · Source: Search Engine Roundtable (https://www.seroundtable.com/bing-ai-mode-search-tabs-42165.html)
Source date: 2026-09-25
Flags: single-source — confirmation pending
Entities: bing, ai-mode

Microsoft is testing a label change on Bing Search's dedicated AI tab, from Copilot to AI Mode — the name Google uses for its own AI search mode — per Search Engine Roundtable, which credits the spot to Sachin Patel on X. It's a second borrowed name in a month: Bing tested calling its AI answer box AI Overviews in August. Microsoft hasn't commented, and the article gives no rollout scope or timeline for the test.

Why it matters: Two borrowed Google labels inside a month suggests Bing thinks searchers already recognize Google's AI-feature names better than its own Copilot branding.

## What this answers

**Does Bing use the name AI Mode like Google does?**

Microsoft is testing labeling Bing's Copilot search tab AI Mode — the name Google uses for its own AI search mode — per Search Engine Roundtable.


Canonical: https://anythingengineoptimization.com/item/2026-09-25-bing-tests-renaming-copilot-search-tab-to-ai-mode/
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