# Ask YouTube usage jumps 500% since December, tops 140M

Published: 2026-09-27T20:48:24.152Z · Source: PPC Land (https://ppc.land/youtubes-ai-answer-tool-rises-over-500-since-december-reaching-140m-users/)
Source date: 2026-09-27
Flags: single-source — confirmation pending
Entities: gemini, google

YouTube says use of Ask, its AI feature that answers viewer questions about the video on screen using a custom Gemini model, grew more than 500% from December to June, reaching over 140 million people in June alone. The figures come from remarks by a YouTube product VP at the company's Made on YouTube 2026 event on Sept. 23, per PPC Land. YouTube did not disclose the December baseline, define what counts as a "user," or explain its measurement method; a separate text-search version of Ask, limited to signed-in U.S. desktop viewers 13 and older, launched July 6.

Why it matters: It is the first hard adoption number for a video-native AI answer surface, at a scale that rivals standalone AI search products, though YouTube disclosed neither the December baseline nor how it defines a user.

## What this answers

**How many people use YouTube's Ask AI feature?**

YouTube says more than 140 million people used Ask YouTube in June 2026, up over 500% from December, per remarks at the company's Made on YouTube 2026 event on Sept. 23.


Canonical: https://anythingengineoptimization.com/item/2026-09-27-ask-youtube-usage-jumps-500-since-december-tops-140m/
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