# Google AI Mode and Gemini test Flipkart purchases in India

Published: 2026-09-27T02:17:08.521Z · Source: TechCrunch AI (https://techcrunch.com/2026/09/26/google-tests-buying-from-walmart-owned-flipkart-through-gemini-and-ai-mode-in-india/)
Source date: 2026-09-27
Flags: single-source — confirmation pending
Entities: google, ai-mode, gemini

Google is testing a "Buy" button on select Flipkart product listings inside Gemini and AI Mode that routes shoppers straight to Flipkart's checkout, per TechCrunch — for now limited to smartphones, electronics and mobile accessories, and to select users in India. Amazon listings appear in the same AI results without a purchase button. Google, which took a roughly $350 million stake in Flipkart in 2024 and built the Universal Commerce Protocol checkout standard, plans a broader rollout in October, ahead of India's festive shopping season; a Google spokesperson told TechCrunch only that the company is "always testing new features and experiences."

Why it matters: It extends Google's Universal Commerce Protocol checkout stack, so far built around Google's own Merchant Center listings, to purchases fulfilled by a third-party marketplace for the first time.

## What this answers

**Can you buy directly from Flipkart inside Google Gemini or AI Mode?**

Google is testing a 'Buy' button on select Flipkart listings in Gemini and AI Mode in India that goes straight to Flipkart's checkout, per TechCrunch, for now limited to smartphones, electronics and mobile accessories.

**Does Amazon have the same buy button in Google AI Mode?**

No — Amazon products appear in the same AI Mode and Gemini results but without a direct purchase button, per TechCrunch.


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