# ChatGPT Ads adds bulk campaign uploads, product review status

Published: 2026-09-30T16:48:52.246Z · Source: Search Engine Roundtable (https://www.seroundtable.com/openai-chatgpt-ads-updates-42194.html)
Source date: 2026-09-30
Entities: openai, chatgpt

OpenAI emailed advertisers about four ChatGPT Ads updates, per Search Engine Roundtable. A new bulk-upload tool under Campaigns generates a spreadsheet template for creating multiple product feed campaigns and ad groups at once. The Products tab now shows each product's review status. The public Insights API can now return conversions beyond a campaign's chosen optimization goal. And account settings now separate an internal account name, a public-facing brand name, and the legal name used for billing — changing the brand name pauses ads pending reapproval, while changing the legal name restarts business review.

Why it matters: Bulk uploads and per-name review rules are back-office plumbing, not a new ad format — evidence OpenAI is now building for agencies running many accounts rather than for its earliest self-serve advertisers.

## What this answers

**Can I bulk-create ChatGPT Ads campaigns from a spreadsheet?**

Yes — OpenAI added a bulk-upload tool under Campaigns that generates a product feed template advertisers fill in to create multiple campaigns and ad groups at once, per Search Engine Roundtable.

**Does ChatGPT Ads separate my account name from my public brand name?**

Yes — OpenAI now lets advertisers set an internal account name, a public brand name shown with ads, and a registered legal name for billing separately; changing the brand name pauses ads until it's reapproved, and changing the legal name restarts business review.


Canonical: https://anythingengineoptimization.com/item/2026-09-30-chatgpt-ads-adds-bulk-campaign-uploads-product-review-status/
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