# Google adds AI Mode and Gemini to Loyalty Customer Match, expands to 14 countries

Published: 2026-10-02T12:48:37.783Z · Source: Search Engine Roundtable (https://www.seroundtable.com/google-loyalty-customer-match-expands-42216.html)
Source date: 2026-10-02
Entities: google, ai-mode, gemini

Google has updated its Merchant Center help documentation to mention AI Mode and Gemini for the first time in connection with Loyalty Customer Match, per Search Engine Roundtable — neither surface was named in the page before. The documentation also widens the program from 8 countries to 14, adding India, Italy, the Netherlands, South Korea and Spain, and clarifies that loyalty participation is open to non-advertisers and now reachable through the Merchant API. Google has not announced the change separately from the documentation update.

Why it matters: Loyalty data showing up in AI Mode and Gemini answers gives merchants a new reason to get that data into Google's systems, ahead of any formal announcement.

## What this answers

**Does Google's loyalty program work with AI Mode and Gemini?**

Google's Merchant Center help documentation now mentions AI Mode and Gemini for the first time in connection with Loyalty Customer Match, per Search Engine Roundtable — the two surfaces were absent from the page before this update.


Canonical: https://anythingengineoptimization.com/item/2026-10-02-google-adds-ai-mode-and-gemini-to-loyalty-customer-match-expands-to/
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