# OpenAI adds 20 measurement and attribution partners to ChatGPT Ads

Published: 2026-10-05T19:09:53.515Z · Source: OpenAI (https://openai.com/index/new-chatgpt-ads-format-and-measurement/)
Source date: 2026-10-05
Entities: openai, chatgpt

OpenAI said it has added 20 measurement, attribution and incrementality firms to ChatGPT Ads, including AppsFlyer, LiveRamp, DV Rockerbox, Triple Whale and Kantar, plus brand-safety evaluation pilots with DoubleVerify and Integral Ad Science. The move, announced alongside a new visual ad format being tested in ChatGPT image generation starting later this month, gives advertisers pixel and conversions-API integrations, an Event Quality Score and configurable attribution windows.

OpenAI pointed to three advertiser case studies — a 15.3% lower cost-per-acquisition for WeightWatchers via DV Rockerbox, a 2.3x lift in incremental orders for Dose via WorkMagic, and a 93% new-visitor rate for Portland Leather via Triple Whale — but disclosed no spend, sample size, or campaign dates behind any of them.

Why it matters: The expansion gives ChatGPT Ads buyers the attribution and incrementality tooling paid-search advertisers already expect, a step toward treating chat as a measurable budget line rather than an experimental one.

## What this answers

**How many measurement partners does ChatGPT Ads have now?**

OpenAI added 20 measurement and attribution firms — including AppsFlyer, LiveRamp and DV Rockerbox — plus two brand-safety pilot partners, DoubleVerify and Integral Ad Science, as of October 2026.

**Does OpenAI disclose ad performance data for ChatGPT Ads?**

OpenAI cited three vendor case studies, including a 15.3% lower cost-per-acquisition claim from DV Rockerbox for WeightWatchers, but did not disclose spend, sample size, or campaign dates for any of them.


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