# Profound's Aim now suggests work inside redesigned Projects

Published: 2026-10-11T22:35:47.965Z · Source: Profound research blog (https://www.tryprofound.com/blog/meet-the-new-projects)
Source date: 2026-10-02
Flags: catch-up (Fri Oct 2)
Entities: profound

Profound redesigned its Projects feature on October 2, turning it from basic chat organization into a shared workspace where Aim, the platform's AI Marketer, analyzes a team's AEO data and proactively suggests new projects and tasks, per the company's announcement. Each project now carries a shared goal, context and member list across every chat tied to it, with outputs collected in a new Artifacts section. Projects built under the prior version were moved to a read-only archive.

Why it matters: It's a sign AEO measurement vendors are moving past reporting citation data toward prescribing, and now proactively suggesting, the actions a marketing team should take on it.

## What this answers

**What does Profound's Aim AI Marketer do inside Projects?**

Aim, Profound's AI Marketer, analyzes a team's AEO data and proactively suggests new projects and tasks to work on, rather than waiting for someone to ask, per Profound's October 2 announcement.

**What happened to Profound's old Projects feature?**

Profound replaced it entirely on October 2, 2026 — projects built under the earlier version were moved to a read-only archive.


Canonical: https://anythingengineoptimization.com/item/2026-10-11-profound-s-aim-now-suggests-work-inside-redesigned-projects/
From Anything Engine Optimization (AEO Wire) — https://anythingengineoptimization.com/ · Standards: https://anythingengineoptimization.com/standards/