# News/Media Alliance: exclude AI from Google choice screen

Published: 2026-10-13T20:21:52.722Z · Source: News/Media Alliance (https://www.newsmediaalliance.org/news-media-alliance-files-comments-on-uk-cmas-revised-user-choice-conduct-requirement/)
Source date: 2026-10-13
Flags: single-source — confirmation pending
Entities: google, ai-litigation

News/Media Alliance, a U.S. publisher trade group, told the UK's Competition and Markets Authority on October 9 that AI assistants and chatbots should be excluded from the "Search Choice Screen" — a screen the CMA is requiring Google to show UK users so they can pick a different default search engine, part of its enforcement against Google's "Strategic Market Status" (the UK's label for a company with entrenched market power). The CMA's draft decision had already rejected that request, but NMA repeated it, saying some users prefer search without AI-generated results, and argued that if AI options do appear on the screen, it should warn users the results "may contain errors." NMA also said any AI assistant allowed on the screen should have to follow the same strict rules the CMA already imposes on Google's dealings with publishers.

Why it matters: A publisher trade group is pushing UK regulators to treat AI search experiences as something users can opt out of entirely, a stronger ask than the disclosure and labeling rules regulators have imposed elsewhere on AI answers.

## What this answers

**Can UK Google Search users opt out of AI-generated results?**

Not by regulatory mandate yet — News/Media Alliance asked the UK's Competition and Markets Authority on October 9, 2026 to let users do that, but the CMA's draft decision had already turned the request down.

**What is the UK's Search Choice Screen for Google?**

It's a screen the CMA is requiring Google to show UK users so they can pick a different default search engine, part of its oversight of Google's Strategic Market Status in general search; News/Media Alliance wants AI assistants left off it.


Canonical: https://anythingengineoptimization.com/item/2026-10-13-news-media-alliance-exclude-ai-from-google-choice-screen/
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