# Typeface survey: marketers plan to scale back SEO for AEO

Published: 2026-10-15T20:34:11.241Z · Source: PPC Land (https://ppc.land/49-of-marketers-plan-to-deprioritize-seo-typeface-survey-finds/)
Source date: 2026-10-15
Flags: Typeface study — vendor-published

A Typeface survey of more than 500 U.S. and U.K. marketing leaders found 49% plan to deprioritize or stop investing in traditional SEO, while 44% plan to increase spending on answer engine optimization instead, the company said Oct. 14. Sixty-two percent of respondents said their brand is trading content quality for AI citations, and 61% said the same of authenticity, per Typeface. The survey's methodology disclosure — no fieldwork dates, margin of error, or U.S./U.K. breakdown given — is thinner than Typeface's June 2026 survey on the same topic, per PPC Land.

Why it matters: The gap between the 49% cutting SEO spend and the 44% adding AEO spend suggests budget is leaving traditional search faster than it's arriving in answer-engine work — a mismatch worth watching as AEO investment claims keep outpacing adoption data.

## What this answers

**Are marketers planning to cut their SEO budgets?**

A Typeface survey of more than 500 U.S. and U.K. marketing leaders found 49% plan to deprioritize or stop investing in traditional SEO, with 44% shifting spending toward answer engine optimization instead.

**Are brands sacrificing content quality to get cited by AI?**

Yes, per the same survey: 62% of marketing leaders said their brand is trading content quality for AI citations, and 61% said the same about authenticity.


Canonical: https://anythingengineoptimization.com/item/2026-10-15-typeface-survey-marketers-plan-to-scale-back-seo-for-aeo/
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