# BrightEdge: Google AI Overviews, ChatGPT cite different kinds of holiday pages

Published: 2026-10-16T15:02:32.064Z · Source: BrightEdge Blog (https://www.brightedge.com/resources/weekly-ai-search-insights/google-ai-overviews-vs-chatgpt-holiday-citations)
Source date: 2026-10-16
Flags: BrightEdge study — vendor-published
Entities: brightedge, chatgpt, ai-overviews

BrightEdge compared the top 50 cited rows per domain on ChatGPT and Google AI Overviews for holiday-shopping prompts (Black Friday, Cyber Monday, Christmas, Thanksgiving) across four US retailers, pulled October 14, 2026 from its AI Hyper Cube. ChatGPT sent 51.5% of its citation weight to newsroom and customer-support pages versus 18.1% for AI Overviews, while AI Overviews put 64.6% of its citations on commercial product pages versus 35.4% for ChatGPT — a 12.5x gap on help-page citations in ChatGPT's favor. BrightEdge also found ChatGPT's holiday prompts average 6.0 words and read as full logistics questions, versus 4.4-word keyword queries on Google.

Why it matters: The two engines are pulling from structurally different parts of a retailer's site, so a page built to rank for commercial intent can still miss ChatGPT's citations, which skew toward newsroom and help content.

## What this answers

**Does ChatGPT cite a retailer's own product pages for holiday shopping questions?**

Less than Google does. Per BrightEdge, only 35.4% of ChatGPT's holiday citations go to commercial product pages, versus 64.6% for Google AI Overviews on the same retailers and queries; 51.5% of ChatGPT's citations instead go to newsroom and customer-support pages, versus 18.1% for AI Overviews.


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