# Profound relaunches Agents, powered by its AI Marketer Aim

Published: 2026-10-16T06:33:50.943Z · Source: Profound research blog (https://www.tryprofound.com/blog/introducing-the-next-generation-of-marketing-agents)
Source date: 2026-10-16
Entities: profound

Profound rebuilt its Agents feature so a user describes the job in plain English and Aim, the platform's AI Marketer, drafts the whole thing — replacing a node-based builder that required encoding every step and branch, per the company's announcement. The earlier system is renamed Workflows; existing Workflows keep running and convert into Agents with one click. New Agents run on schedules or triggers (such as a brand's AI visibility dropping more than 10%), reason over brand and competitor context, and connect to Profound data, Slack, Gmail, Google Drive and custom tools via MCP connectors.

Why it matters: It's another step in AEO tool vendors moving past dashboards of citation data toward agents that act on it, following Profound's own AI Marketer-driven Projects redesign two weeks earlier.

## What this answers

**What is Aim, Profound's AI Marketer?**

Aim is the AI agent inside Profound that now builds and runs Agents from a plain-English description of the job, per Profound's October 16 announcement.

**What happened to Profound's old node-based Agents?**

Profound renamed the earlier node-based system Workflows; existing Workflows keep running and can be converted into the new conversational Agents with one click, per the company.


Canonical: https://anythingengineoptimization.com/item/2026-10-16-profound-relaunches-agents-powered-by-its-ai-marketer-aim/
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