# ChatGPT Ads adds new ad formats, redesigned conversions page

Published: 2026-10-19T11:20:10.484Z · Source: Search Engine Roundtable (https://www.seroundtable.com/openai-chatgpt-ads-updates-42321.html)
Source date: 2026-10-19
Entities: openai, chatgpt

OpenAI rolled out a set of ChatGPT Ads updates late last week, per Search Engine Roundtable: wider ad cards and larger, full-width mobile images (with a multi-image format planned), a redesigned conversions page showing event volume, optimization status and warnings at a glance, weekly account-performance emails, and a bug-reporting and feedback option in Ads Manager. The changes add self-serve reporting and feedback tools on top of the 20 measurement and attribution partners OpenAI added to the platform on October 5.

Why it matters: The update pushes ChatGPT Ads toward the self-serve reporting and feedback loops paid-search advertisers already expect, as OpenAI tries to make chat a measurable, iterable ad channel rather than a black box.

## What this answers

**Does ChatGPT Ads have a weekly performance report?**

Yes — as of October 2026, advertisers with active campaigns get a weekly email summarizing account performance and week-over-week changes.

**What new ad formats is ChatGPT Ads testing?**

Wider ad cards and larger, full-width images on mobile, using advertisers' existing campaigns and creative, with a multi-image format planned.


Canonical: https://anythingengineoptimization.com/item/2026-10-19-chatgpt-ads-adds-new-ad-formats-redesigned-conversions-page/
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