# Truelogic: Philippine brand mentions in AI Overviews jump 23x

Published: 2026-10-23T06:39:22.467Z · Source: adobo Magazine (https://www.adobomagazine.com/insight/truelogic-study-finds-ai-brand-mentions-in-the-philippines-surge/)
Source date: 2026-10-23
Flags: Truelogic study — vendor-published
Entities: ai-overviews

A 12-month study from Philippine digital agency Truelogic found mentions of Philippine brands in Google AI Overviews rose more than 23-fold in 2025, while organic branded web traffic across the 80 tracked brands dipped 3-8% over the same period — a correlation the study does not claim as causal. Retail, e-commerce and real estate saw the strongest AI-visibility gains; among 40 of Truelogic's own client projects, AI visibility rose 750% between January and July 2025, against a 400% nationwide average it measured. Per adobo Magazine, Truelogic managing partner Bernard San Juan III said AI platforms favor brands they can verify and trust, pointing businesses toward structured content and a consistent presence across news, reviews and social channels.

Why it matters: A country-level citation-count study, rather than a US-weighted sample like Semrush's, showing AI Overview visibility outpacing organic branded traffic is a second independent data point for the same global shift the wire has logged this month.

## What this answers

**How much did Philippine brand mentions in Google AI Overviews grow in 2025?**

They rose more than 23-fold over a 12-month study of 80 Philippine brands across seven sectors, per digital agency Truelogic, while organic branded web traffic across those sites slipped 3-8% over the same period.


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