# ChatGPT Ads show "Learn more" arrow link; some appear served via Amazon DSP

Published: 2026-10-26T13:16:55.940Z · Source: Search Engine Roundtable (https://www.seroundtable.com/chatgpt-ads-learn-more-amazon-dsp-42371.html)
Source date: 2026-10-26
Flags: single-source — confirmation pending
Entities: chatgpt, openai

Search Engine Roundtable reports that some text-based ChatGPT ads now carry a dotted-underlined "Learn more" link with an upward arrow, a format Brodie Clark said ChatGPT is experimenting with; the link does not appear on every ad. Separately, ecommerce analyst Juozas Kaziukėnas said some ChatGPT ads are served by Amazon DSP, because the click link passes through Amazon's click-tracking server. Amazon and OpenAI announced a DSP buying pilot on Sept. 10; neither company has commented on the new sightings, per the report.

Why it matters: Amazon's DSP pilot was announced as a pilot in September; click-tracking traces from live ads suggest it is now serving, while the ad unit itself is still being tested.

## What this answers

**Are ChatGPT ads being served through Amazon DSP?**

Some appear to be: ecommerce analyst Juozas Kaziukėnas said the click link on some ChatGPT ads runs through Amazon's click-tracking server, per Search Engine Roundtable. Amazon and OpenAI announced a pilot of DSP buying in September.

**What is the new ChatGPT ad 'Learn more' link?**

Brodie Clark spotted text-based ChatGPT ads with a dotted-underlined 'Learn more' link and an upward-pointing arrow, which does not appear on all ads, per Search Engine Roundtable.


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