# Google brings UCP direct checkout to AI Mode and Gemini in Canada

Published: 2026-11-05T03:46:43.358Z · Source: Google Canada Blog (https://blog.google/intl/en-ca/products/explore-get-answers/a-new-way-to-shop-introducing-a-more-intuitive-agentic-shopping-experience-for-consumers-and-retailers-in-canada/)
Second source: Search Engine Journal (https://www.searchenginejournal.com/google-brings-ucp-direct-checkout-to-ai-mode-in-canada/595882/)
Source date: 2026-11-04
Entities: ai-mode, gemini, google

Google said on Nov 4 that direct checkout built on its Universal Commerce Protocol (UCP) is rolling out to Canadian shoppers in AI Mode in Google Search and the Gemini app. Launch retailers are lululemon, Shoppers Drug Mart, Simons and select Shopify merchants; shoppers pay with Google Pay using details saved in Google Wallet, and retailers stay the seller of record. Google says simplified UCP setup inside Merchant Center begins "next year" and gives no date or count of further retailers, and says loyalty rewards are planned "in the coming months". Per Google's Canada blog and Search Engine Journal.

Why it matters: Direct checkout inside Google's AI surfaces is now a feed-and-Merchant-Center question for Canadian retailers too, and Google ties wider access to a Merchant Center setup it has not yet dated beyond "next year".

## What this answers

**Can you buy directly inside Google AI Mode in Canada?**

Yes, from eligible retailers. Google said on Nov 4, 2026 that UCP-powered direct checkout is rolling out to Canadian shoppers in AI Mode in Google Search and the Gemini app, paid with Google Pay.

**Which Canadian retailers support Google's UCP direct checkout?**

lululemon, Shoppers Drug Mart, Simons and select Shopify merchants at launch, per Google. Broader access depends on a Merchant Center integration Google says starts next year.


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