AI assistants miss 85.6% of Bali restaurants in market census
A Norly Research audit of 4,776 food-service venues across two Bali submarkets found ChatGPT, Gemini, Claude and Perplexity failed to recommend at least 85.6% of venues across 2,208 queries run over seven days, per PPC Land’s reporting on the study, which Norly posted to arXiv. Having a business website nearly doubled a venue’s odds of being recommended, while star rating had no effect on whether a venue appeared at all. The four systems also named 14 permanently closed businesses a combined 93 times. Norly Research sells review-management and AI-visibility tools to hospitality businesses, and funded and conducted the study.
Why it matters: It's one of the largest AI-visibility audits run against a complete local market census, and it isolates what actually moves recommendation odds — a business's own website, not its star rating — while all four assistants still surfaced closed businesses as open.
The record: ChatGPTGeminiPerplexity
Via PPC Land ↗
Posted to the wire August 23, 2026.