vendor-published — Optimove marketing-tech survey, n=648, spring 2026
Survey: 72% of holiday shoppers now consult AI chatbots for gift ideas
What this answers
- How many shoppers use ChatGPT or other AI tools for holiday gift ideas?
- Per an Optimove survey of 648 U.S. consumers, 72% said they regularly or occasionally consult AI tools like ChatGPT, Claude or Gemini for gift ideas, with 49% doing so regularly.
- What stops more shoppers from using AI for gift recommendations?
- Optimove found data privacy was the top-cited barrier, named by 37% of surveyed consumers, even though almost three-quarters said they trust AI-generated recommendations as much as or more than other sources.
Optimove’s survey of 648 U.S. consumers found 72% regularly or occasionally use AI tools such as ChatGPT, Claude or Gemini for gift ideas and shopping recommendations, with 49% doing so regularly. Nearly three-quarters said they trust AI-generated recommendations as much as or more than other sources, though 37% cited data privacy as the main barrier to using AI tools more.
Why it matters: It's a demand-side data point for the AI-shopping-traffic story: consumers report they're already leaning on chatbots for gift research, which is the behavior behind the referral numbers vendors like Shopify have been reporting.
The record: ChatGPTAnthropicGemini
Via PPC Land ↗
Posted to the wire August 5, 2026. Edited by Joe Balewski.