The record
The most-used standalone answer engine — its citation behavior, shopping surfaces, and ads products are a beat of their own.
4 items on the wire, newest first. Elsewhere: official · Wikipedia
OpenAI rolled out a batch of ChatGPT Ads updates, including optimized cost-per-click campaigns that bid toward likely conversions, geographic exclusion targeting, and asynchronous bulk create/update support in the Ads API, per Search Engine Land.
Via Search Engine Land ↗ · Jul 24 · · Engines, Tools & Vendors
OpenAI added tooltips to the conversions column in ChatGPT Ads Manager showing conversion values for view-through and click-through attribution, per Search Engine Roundtable.
Via Search Engine Roundtable ↗ · Jul 23 · · Engines
Google AI Mode and OpenAI's ChatGPT are both testing citation cards placed at the bottom of answers — AI Mode anchoring a card at the end of the response, ChatGPT loading a citation overlay on click, per Search Engine Roundtable.
Via Search Engine Roundtable ↗ · Jul 22 · · Google Search, AEO
A Semrush analysis of ChatGPT visibility across 50,000 brands finds most topics still have no clearly dominant brand, and argues AI visibility accrues at the topic level rather than to individual pages or keywords.