The record
Maker of ChatGPT and its ads platform; every citation-format and ad-product change here moves the answer-engine market.
3 items on the wire, newest first. Elsewhere: official · Wikipedia
OpenAI rolled out a batch of ChatGPT Ads updates, including optimized cost-per-click campaigns that bid toward likely conversions, geographic exclusion targeting, and asynchronous bulk create/update support in the Ads API, per Search Engine Land.
Via Search Engine Land ↗ · Jul 24 · · Engines, Tools & Vendors
OpenAI added tooltips to the conversions column in ChatGPT Ads Manager showing conversion values for view-through and click-through attribution, per Search Engine Roundtable.
Via Search Engine Roundtable ↗ · Jul 23 · · Engines
Google AI Mode and OpenAI's ChatGPT are both testing citation cards placed at the bottom of answers — AI Mode anchoring a card at the end of the response, ChatGPT loading a citation overlay on click, per Search Engine Roundtable.
Via Search Engine Roundtable ↗ · Jul 22 · · Google Search, AEO