Google's model family and assistant — the engine behind AI Overviews, AI Mode, and a growing set of Search and ads features.
Gemini appears in this record twice over: as the model underneath Google's answer surfaces, and as the assistant Google is consolidating everything else into. Google says Gemini 3.5 Flash-Lite is rolling out in Search, powering agentic search experiences; Sundar Pichai told the Q2 earnings call that Google needs Gemini 4 for the next frontier. On the product side the reach keeps widening and keeps arriving with a carve-out: Spark's Chrome shopping and booking agent expanded to more than 160 additional countries but excludes the EEA, UK, Switzerland and Nigeria; Business Profile editing now covers multi-location accounts but still not Workspace logins. A proposed class action alleges Gemini was trained on copyrighted books without authorization.
NIQ and Similarweb are building an Agentic Commerce Measurement product that tracks AI-driven product discovery across ChatGPT, Gemini, Google AI Mode…
Google introduced agentic video understanding across Gemini 3.7 Flash, 3.6 Flash, and 3.5 Flash-Lite, letting the model dynamically scan and choose which…
A new arXiv preprint describes PersonaGen-1M, a corpus of 1,031,732 synthetic buyer personas spanning 511 industry labels and 4 market contexts, built to…
Testing GPT-4o-mini, Claude Sonnet and Gemini on skincare product recommendations, researchers Xi Chu and Yupeng Hou found that when competing products…
A Fractl survey of 343 U.S. marketing decision-makers found 81% still refer to their AI search strategy internally as "SEO," with only 27% having formally…
A Norly Research audit of 4,776 food-service venues across two Bali submarkets found ChatGPT, Gemini, Claude and Perplexity failed to recommend at least…
A GEOFlagBench study — 3,200 pages spanning eight GEO optimizer families — trained a detector, Intervention-Paired Training on ModernBERT, that raised F1…
A Fractl analysis of 4,320 AI responses to 96 industry prompts across GPT-4o, Gemini 2.5 Flash and Claude Sonnet 4.6 — drawn from roughly 8,500 unique…
A new Google research paper finds that encoding isn't the bottleneck for LLM fact recall — frontier models including Gemini-3-Pro and GPT-5 encode 95-98%…
Google is rolling out Gemini 3.7 Flash in AI Mode for Google AI Pro and Ultra subscribers in English, Google's Robby Stein said, per Search Engine Land…
AI assistants including ChatGPT, Gemini, Google AI Overviews, AI Mode and Microsoft Copilot described real brands more positively when their names scored…
Google's Gemini assistant can now edit Google Business Profile listings for accounts managing multiple locations, expanding a feature that launched in…
Seer Interactive analyzed 47,097 citations across ChatGPT, Gemini and Perplexity for four brands over a four-month window and found 75% of cited pages had…
Optimove's survey of 648 U.S. consumers found 72% regularly or occasionally use AI tools such as ChatGPT, Claude or Gemini for gift ideas and shopping…
Google will remove Google Assistant from Android phones, tablets, and paired devices like smartwatches and headphones starting September 4, 2026, per an…
Google expanded Gemini Spark's Chrome integration on July 30, 2026, letting the AI assistant use saved passwords and logged-in accounts to research and…
A geoSurge study found AI models search for familiar brands 3.2 times more often than unfamiliar ones — 55.7% versus 17.4% of the time — per Search Engine…
Google's AI & Economy ATLAS report, built with Google DeepMind researchers, compared 14.65 million Gemini app, AI Mode and Gemini API conversations from…
Google introduced a new generation of ad formats built with Gemini for Google Search and expanded its Direct Offers pilot for shoppers, per Google's Ads &…
On Alphabet's Q2 earnings call, Sundar Pichai named coding as an area to improve and said Google needs Gemini 4 for the next frontier — with Gemini 3.5…
Ahrefs published July citation-share rankings of the most-cited websites in Google AI Overviews, AI Mode, Gemini and Perplexity, tracked across US queries…
Google says Gemini 3.5 Flash-Lite is rolling out in Search, powering agentic search experiences and likely AI Overviews and AI Mode, per Search Engine…
The user-agent string changed alongside the product's rebrand to Gemini Notebook — relevant to anyone managing AI-crawler access in robots.txt, per Search…