Google claims AI Search sends 'billions of clicks' weekly, without the data
Google search executive Nick Fox says AI features in Search now send billions of clicks to websites each week; no methodology accompanied the claim. Search Engine Journal notes it lands amid third-party studies showing CTR declines.
Why it matters: The traffic question is the category's central dispute, and the only party holding the data isn't showing it.
The record: Google
Via Search Engine Land ↗ · Search Engine Journal ↗
Posted to the wire July 20, 2026.