The record

Profound

What is Profound?

Profound is an AI-visibility platform — citation tracking, decay, persona testing, agents — and the vendor shipping measurement features fastest on this record.

Nine items, and Profound appears in two roles: the vendor shipping measurement features faster than anyone on this record, and the source of studies with stated methods and large samples. The features: Citation Decay (August 13), tracking week-over-week counts for every cited URL; a YouTube citation breakdown by channel and video (August 19); Adobe Experience Manager nodes for its agents; and a Context Manager for its AI Marketer. The studies: commercial intent in ChatGPT conversations rose from 13.9% to 19.2% in a year across 7.5 million U.S. conversations; inaccuracy rates of 4.3–6.8% across engines in more than 158,000 brand claims, with Claude more than 1.3 times as likely as ChatGPT to produce an inaccurate one; Claude and Claude Code behave as distinct engines, searching the web in over 93% versus 13% of responses; feed-integrated retrieval reached roughly 65% of ChatGPT Shopping recommendations; and across 71,147 persona-varied responses only about one in four brand picks matched across income, age and gender. Every figure is vendor-published; the record carries no outside replication.

21 items on the wire, newest first. Elsewhere: official