The record
SparkToro is an audience-research company whose State of Search reports with Datos supply the record's zero-click and AI Mode usage figures.
One item, and a load-bearing one: Datos and SparkToro's Q2 2026 State of Search report put the share of U.S. searches that sent a click to the open web at 40% in June 2026 (40.7% in the EU/UK), a record low, and Google AI Mode at 0.13% of U.S. search-related visits, with usage described as plateaued or dipped. Those two figures anchor the record's zero-click and AI Mode adoption claims.
2 items on the wire, newest first. Elsewhere: official
SparkToro and its clickstream partner Datos counted searches and AI prompt sessions on 41 search-heavy websites across Datos's 2025 desktop panel of…
Via SparkToro ↗ · Mar 2 · · Research, Google Search, Engines
Just 40% of U.S. searches and 40.7% in the EU/UK sent a click to the open web in June 2026, a record low, per Datos and SparkToro's Q2 State of Search…
Via Search Engine Journal ↗ · Aug 3 · · Research, AEO, SEO
