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Search Engine Roundtable · Aug 12 Engines

OpenAI tests descriptive headings above ChatGPT ads

OpenAI is testing a descriptive heading displayed above ads that appear within ChatGPT responses, per Search Engine Roundtable, which spotted the test but noted OpenAI hasn’t confirmed it or said whether the heading text is AI-generated.

Why it matters: Another small ad-labeling test in an ad unit OpenAI keeps iterating on in public, ahead of any formal announcement.

The record: OpenAIChatGPT

Via Search Engine Roundtable ↗

Posted to the wire August 16, 2026.