UK charities report steep traffic losses to Google AI Overviews
Blood Cancer UK’s leukaemia information page lost 53% of page views over the past year, with declines of 17-45% across its other blood cancer pages, while community forum visits rose 86% over the same period, according to Press Gazette, as reported by PPC Land. Save the Children logged a 303% year-on-year increase in AI Overview appearances in July 2026, but clicks and impressions fell, per the same report. The Brain Tumour Charity separately reported a roughly 27% site-wide traffic drop.
Why it matters: Charities depend on organic search for people in crisis to find health and support information, so a citation-without-click pattern in AI Overviews hits mission-critical traffic differently than it hits commercial publishers.
The record: Google AI OverviewsGoogle
Glossary: AI Overviews
Via PPC Land ↗
Posted to the wire August 17, 2026.