ChatGPT Ads Manager adds view-through conversion tracking
OpenAI’s ChatGPT Ads Manager now surfaces view-through conversions as a standalone column with a fixed one-day attribution window, measured from ad impression, per PPC Land. The metric is excluded from CPA, bidding and billing calculations, and clicks still take precedence when both attribution types apply; availability remains limited to eligible accounts.
Why it matters: Formalizing view-through attribution but walling it off from CPA, bidding and billing shows OpenAI building ad-measurement infrastructure before it lets that data drive spend decisions.
Via PPC Land ↗
Posted to the wire August 19, 2026.