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ChatGPT Ads makes automated bidding the default for new ad groups
OpenAI now preselects “Maximize results,” an automated bidding strategy, for new ad groups in ChatGPT Ads Manager Beta, per PPC Land. The strategy sets bids automatically to maximize result volume within a budget but carries no guarantee against a CPA, CPC or ROAS target, per OpenAI’s own documentation; advertisers can still switch to “Manual: Max bid” for a hard bid ceiling.
Why it matters: Making an unguaranteed automated strategy the default shifts spend risk onto advertisers who don't actively opt into manual bidding, especially newer accounts without ChatGPT cost benchmarks.
Via PPC Land ↗
Posted to the wire August 21, 2026.