Contentsquare: poor sites push AI shoppers toward rivals

A Contentsquare survey of 2,000 consumers in the US and France found that when an AI-recommended website disappoints a shopper, 23% switch to a competitor and 16% abandon the purchase — only 3% buy anyway, per PPC Land. The same survey found 21% of respondents had seen AI-provided product information contradict what a brand’s own website showed. Contentsquare CMO Jean-Christophe Pitié said visibility “only creates value if it converts.” Contentsquare did not disclose fieldwork dates or a margin of error for the survey.