Ten Speed: product pages draw 24% of AI citations, Reddit 4%

Ten Speed analyzed 170 B2B buyer-evaluation prompts across ChatGPT, Perplexity, Claude and Gemini, generating 7,387 citation appearances tracked via the Peec AI tool. Product pages drew the largest share, 24.1%, ahead of blog/PR content (17.4%) and comparison pages and listicles (about 13% each); Reddit, YouTube and forums combined for just 4.2%, per Search Engine Journal’s review of the study. SEJ’s own fact-checking found the citation-share comparison was descriptive only, without statistical testing, and that Ten Speed’s published prompt count (220) didn’t match the analysis’s 170 until the vendor corrected it.