ChatGPT Ads adds new ad formats, redesigned conversions page
OpenAI rolled out a set of ChatGPT Ads updates late last week, per Search Engine Roundtable: wider ad cards and larger, full-width mobile images (with a multi-image format planned), a redesigned conversions page showing event volume, optimization status and warnings at a glance, weekly account-performance emails, and a bug-reporting and feedback option in Ads Manager. The changes add self-serve reporting and feedback tools on top of the 20 measurement and attribution partners OpenAI added to the platform on October 5.
Why it matters: The update pushes ChatGPT Ads toward the self-serve reporting and feedback loops paid-search advertisers already expect, as OpenAI tries to make chat a measurable, iterable ad channel rather than a black box.
Via Search Engine Roundtable ↗
Posted to the wire October 19, 2026. Edited by Joe Balewski.