Mediagene and Infobahn launch AI visibility content marketing business

Japanese publisher Mediagene and its content-marketing subsidiary Infobahn said October 21 they are building an “AI content marketing support business” meant to reach AI systems as well as human readers. The service pairs an AI visibility survey — auditing how AI already describes or cites a brand — with content production that includes “LLM markdown content” formatted for AI crawling, then measures how the resulting coverage lands with both audiences. Mediagene said AI-referred traffic to its own properties grew sharply between Q4 2025 and Q1 2026, citing a 103.8% jump for its Shirabe site and smaller gains at Business Insider Japan, Lifehacker Japan and other titles.