Semrush study — vendor-published
Semrush study: most ChatGPT topics have no dominant brand
A Semrush analysis of ChatGPT visibility across 50,000 brands finds most topics still have no clearly dominant brand, and argues AI visibility accrues at the topic level rather than to individual pages or keywords.
Why it matters: Open territory — assistant visibility is still in its land-grab phase.
Glossary: AI visibility
Via Semrush ↗
Posted to the wire July 20, 2026.